Choice-Based Conjoint

Attributes and Levels

• Examples of Attributes and Levels
• Identifying Attributes and Attribute Levels
• How to Check Attributes and Attribute Levels

Experimental Design for Choice-Based Conjoint

• Checking a Choice-Based Conjoint Questionnaire
• How to Create Experimental Designs for Choice-Based Conjoint
• What a Choice-Based Conjoint Experimental Design Looks Like
• How to Evaluate and Compare Experimental Designs
• Question Formatting

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Statistical Analysis for Choice-Based Conjoint

• Overview of the Statistical Analysis of Choice-Based Conjoint Studies
• Checking a Model for Convergence
• Numeric versus Categorical Attributes in Choice Models
• How to Compare Choice Models (Cross-Validation)
• Checking the External Validity of a Choice Model

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Reporting for Choice-Based Conjoint

• Using Indifference Curves to Understand Trade-Offs in Conjoint