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  1. The Data Story Guide
  2. Advanced Analysis

Advanced Analysis

Choice-Based Conjoint

  • Overview of Choice-Based Conjoint
  • Applications of Choice-Based Conjoint
  • Writing a Questionnaire for a Conjoint Study
  • Variants of Conjoint Analysis
  • The Assumptions of Choice-Based Conjoint
  • Statistical Analysis for Choice-Based Conjoint
See all 7 articles

Correspondence Analysis

  • Optimizing Product Ranges using Correspondence Analysis

Driver Analysis

  • How Does Linear Regression Work?
  • Introduction to Driver Analysis

Factor Analysis

  • Introduction to Factor Analysis

Kano Model

  • Overview of the Kano Model
  • Data Requirements for the Kano Model
  • Data Cleaning for the Kano Model
  • Categorization Analysis of the Kano Model
  • Satisfaction Coefficients Analysis of the Kano Model
  • Continuous Scale Analysis of the Kano Model
See all 7 articles

MaxDiff

  • Introduction to MaxDiff

Segmentation

  • Geodemographic Segmentation
  • Overview of Market Segmentation

TURF

  • Using TURF to Optimize Product Portfolios
  • Optimizing Product Ranges using TURF, Factor, and Correspondence Analysis

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