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  1. The Data Story Guide
  2. How to Find Insights in Data

How to Find Insights in Data

Strategies, techniques, and frameworks for extracting insights from data

Metrics

  • Annualizing Growth Rates, Churn Rates, and Other Rates
  • Understanding Changes in Recurring Revenue

Overview of How to Find Insights in Data

  • Most Common Analysis Tasks in Market Research
  • Overview of How to Finding Insights in Data
  • Creating Analysis Plans for Surveys

Strategies and Techniques for Finding Insights

  • The Analysis of Constant-Sum Data
  • Data Reduction
  • The Delta Principle of Data Analysis
  • Using Summary Statistics to Summarize Tables
  • Sorting Tables and Visualizations
  • Diagonalizing Tables and Visualizations
See all 9 articles

Frameworks for Finding Insights

  • Understanding Conversion Rates Over Time
  • Standard Frameworks for Finding Insights in Data
  • Contrasting Attitude with Behavior (Basic Brand Vulnerability Matrix)
  • Comparing Multiple Conversion Metrics
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