How to Find Insights in Data

Overview of How to Find Insights in Data

• Overview of How to Finding Insights in Data
• Creating Analysis Plans for Surveys

Strategies and Techniques for Finding Insights

• Data Reduction
• The Delta Principle of Data Analysis
• Using Summary Statistics to Summarize Tables
• Sorting Tables and Visualizations
• Diagonalizing Tables and Visualizations
• Data Decompositions

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Frameworks for Finding Insights

• Understanding Conversion Rates Over Time
• Standard Frameworks for Finding Insights in Data
• Contrasting Attitude with Behavior (Basic Brand Vulnerability Matrix)
• Comparing Multiple Conversion Metrics