Most Common Analysis Tasks in Market Research

A guide is available to work through some of the most common analysis tasks in market research.

• Importing the data into the software.
• Creating top 2 box scores on some brand attitude charts.
• Crosstabbing the questions in the survey by age and gender.
• Creating a simple predictive model.
• Creating market segments.
• Reporting and sharing the results.
• Importing the data into the software.
• Creating a Summary Report.
• Summary tables of grid questions.
• Creating a crosstab.
• Filtering.
• Creating NETs.
• Rebasing tables.
• Charts.
• Simple predictive model.
• Creating market segments.
• Reporting and sharing results.

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Creating Analysis Plans for Surveys