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The Data Story Guide Academy
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  1. The Data Story Guide
  2. Advanced Analysis
  3. Segmentation

Segmentation

  • Variable Standardization
  • The Relationship Between Cluster Analysis, Latent Class Analysis and Self-Organizing Maps
  • Data Preparation for Cluster-Based Segmentation
  • Cluster Sampling
  • K-Means Cluster Analysis
  • Interpreting Cluster Analysis Outputs
  • Geodemographic Segmentation
  • Overview of Market Segmentation
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