All multiple response questions and rating scales can be viewed as applications of sequential monadic testing, but typically the term is used when employed as a part of an experiment (e.g., a concept test or sensory research).
There are three common implementations of sequential monadic testing:
- All respondents see the same treatments in the same order.
- All respondents see a random selection of treatments in random order.
- A small number of alternative orderings of treatments are designed according to an experimental design (e.g., ABC, CBA, BAC), and respondents are assigned to one of these blocks.
Also known as:
- Sequential monadic design
- Monadic sequential design
- Single-factor experiments having repeated measures