Treatment

• In a concept test, respondents are shown different concept boards and each of these concepts is a 'treatment'.
• In a pricing experiment, the different levels of price shown to different respondents are the different treatments.
• In a medical trial, the patients (i.e., the units) may be exposed to one of the following five treatments: no medication, no medication with a placebo, 5mg, 10mg, or 15mg of medication.

Also known as:

• Experimental treatment
• Condition
• Experimental condition
• Manipulation
• Attribute level
• Profile