- In a concept test, respondents are shown different concept boards and each of these concepts is a 'treatment'.
- In a pricing experiment, the different levels of price shown to different respondents are the different treatments.
- In a medical trial, the patients (i.e., the units) may be exposed to one of the following five treatments: no medication, no medication with a placebo, 5mg, 10mg, or 15mg of medication.
Also known as:
- Experimental treatment
- Experimental condition
- Attribute level