Cell Weights

When weighting is conducted using a single categorical adjustment variable, it is typically known as cell weighting and occasionally as weighting with interlocking targets. This is probably the most widespread approach to weighing.

Cell weighting involves targets that are created from combinations of multiple adjustment variables. For example, it is common to create a single composite variable of age, gender, and geography (e.g., Male 18-29 Midwest, Female 18-29 Midwest, Male 30-44 Midwest, etc.).